Understanding the possible measures between online and offline - Drive to store & Phygital.
INTRODUCTION – Challenges & actors
[Phygital] Between innovation, data, customer experience & store productivity
[Technology] Investments that deserve an appropriate measure: new technology or recycling one?
CONCLUSION – How to build its roadmap?
Our methods focus on practical feedbacks (market insights and illustrated use cases), organized around theoretical contributions.
Keynotes and theoretical contributions
Objective: Sharing common vocabulary and general principles, on business and technical points
Illustrated use cases
Objective: involving participants by projecting themselves into their daily lives, as employees or consumers
Objective: Providing insights about the key players and figures in the ecosystem
From 1 to 8 participants