Understanding the possible measures between online and offline - Drive to store & Phygital.

INTRODUCTION – Challenges & actors

[Phygital] Between innovation, data, customer experience & store productivity

• What does it mean?
• [Web to store] Web to store initiatives to save time for customers and salespeople
• [Digital in store] Digital in store initiatives to enrich the experience and drive conversions
• [Store to web] Store to web initiatives to digitalize customer relations

[Technology] Investments that deserve an appropriate measure: new technology or recycling one?

• [Ad Tech] GAFAs, specialized agencies & data onboarders (almost) offer integrated solutions
• [Mar Tech] The web analytics & custom datalake tools capitalize on your phygital paths
• [Others] How can we do without GAFAs and phygital pathways? AB Geographic test and modelling
• [Synthesis] What operational strategy should be adopted?

CONCLUSION – How to build its roadmap?

Our methods focus on practical feedbacks (market insights and illustrated use cases), organized around theoretical contributions.

Keynotes and theoretical contributions

Objective: Sharing common vocabulary and general principles, on business and technical points

Illustrated use cases

Objective: involving participants by projecting themselves into their daily lives, as employees or consumers

Market insights

Objective: Providing insights about the key players and figures in the ecosystem