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Translating GDPR requirements and best practices for digital marketing
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Organisation & compliance
Entertainment company

The introduction of the GDPR in digital marketing has created the need for a clear understanding between legal, IS and marketing teams. Compliance is also an opportunity for companies to ascertain the extent of their technological ecosystem.

 

Our client asked us to assist it with the GDPR compliance of its digital marketing & media activities.

After compiling a complete map of the scope (census of around 30 tools contracted directly, inventories of tags triggered via partners, analysis and qualification in connection with the GDPR, identification of key compliance challenges, etc.), we helped our client to:

  • Adapt certain marketing processes
  • Produce operational business guidelines for various teams
  • Formalise a GDPR compliance plan for digital marketing activities
  • Scope new contractual terms with partners

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