Understanding the technological ecosystem of data marketing and the responses to advertisers' challenges, knowing the solutions & the technology publishers

Introduction

Overview of the data marketing technology landscape

Under the hood of the main bricks

1- Marketing automation

2- Ab testing and customization

3- Media and programming

4- Web analytics and TMS

5- DMP and CDP

On each brick:

• How it works
• Do & do not
• Technology & Solutions Publishers
• Concrete examples of uses, practical cases

Between best-of-breed and marketing suites: how to build your strategy?

Review of the scopes and strengths & weaknesses of the major marketing suites: Google, Adobe, Salesforce & Oracle

Our methods focus on practical feedbacks (market insights and illustrated use cases), organized around theoretical contributions.

Keynotes and theoretical contributions

Objective: Sharing common vocabulary and general principles, on business and technical points

Illustrated use cases

Objective: involving participants by projecting themselves into their daily lives, as employees or consumers

Market insights

Objective: Providing insights about the key players and figures in the ecosystem