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Data Marketing
Various
Purpose

Understanding the technological ecosystem of data marketing and the responses to advertisers' challenges, knowing the solutions & the technology publishers

 

Training Content

Introduction

Overview of the data marketing technology landscape

 

Under the hood of the main bricks

1- Marketing automation

2- Ab testing and customization

3- Media and programming

4- Web analytics and TMS

5- DMP and CDP

 

On each brick:

  • How it works
  • Do & do not
  • Technology & Solutions Publishers
  • Concrete examples of uses, practical cases

Between best-of-breed and marketing suites: how to build your strategy?

Review of the scopes and strengths & weaknesses of the major marketing suites: Google, Adobe, Salesforce & Oracle

 

Method

Our methods focus on practical feedbacks (market insights and illustrated use cases), organized around theoretical contributions.

 

Keynotes and theoretical contributions

Objective: Sharing common vocabulary and general principles, on business and technical points

 

Illustrated use cases

Objective: involving participants by projecting themselves into their daily lives, as employees or consumers

 

Market insights

Objective: Providing insights about the key players and figures in the ecosystem

Participants

Digital&Marketing Departments

Up to 6 participants

Format

3 hours

Contact

You can reach us by telephone on +33 1 88 32 81 47,
by email at bonjour@m13h.com or by completing the contact form.

You're also welcome to visit us at 3 rue d'Uz├Ęs, 75002 Paris for a coffee.
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