Case studies
Measuring drive to store and optimising omnichannel campaigns
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Marketing Technologies
A major telecoms company

Our client, a benchmark telecoms player, wanted to conduct a major Christmas drive-to-store campaign (covering several hundred stores).

 

M13h was involved in the advanced analysis of the omnichannel results, reconciling sales attributed to the campaign from all channels (online, stores, call centre).

 

The study, firstly, highlighted the good results of the drive-to-store campaign (60% growth in store visits versus traditional campaigns, 20% increase in the share of revenue generated offline versus traditional campaigns) and, secondly, enabled communication with the various teams in charge of omnichannel regarding the results obtained and the various methods to trial or roll out this type of measurement.

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